How Many Times Can You Share on Facebook Timeline in One Day

Trust u.s.a. on this, Facebook Stories could be your ticket to meliorate engagement and more followers in 2021.

In fact, according to internal information, Facebook Stories has over 500 million daily agile users, and we predict it'll ascension this year.

With easy-to-use features, a prime viewing location on Facebook'southward News Feed, and aplenty opportunity to promote your brand and business to new audiences, at present's the fourth dimension to tap into Facebook Stories as a valuable marketing resource for your brand.

Fix to get started? Here's everything you need to know about Facebook Stories in 2021:

Contents:

Why Use Facebook Stories for Business
How to Employ Facebook Stories for Business concern
How to Create a Facebook Stories Strategy for Your Business

Why Use Facebook Stories for Business

When Facebook first announced that it was creating a native stories tool in 2016, everyone was surprised because information technology had but launched Instagram Stories a few months before!

Fast-forrad to 2019, and Facebook Stories had managed to draw-in over 500 million daily active users — and nosotros wait this number to grow.

Image courtesy of TechCrunch

With organic reach decreasing due to Facebook'south de-prioritization of showing marketing content on people'southward News Feeds, nosotros think it'due south time for brands to create and share content on Facebook Stories.

Why?

Because Facebook Stories could be the best opportunity for brands to grow their engagement, build brand awareness, and strengthen their relationship with their audience.

And a lot of it has to practise with where Facebook Stories are located.

Unlike regular Facebook posts, which appear on people's feeds, Facebook Stories are displayed right at the tiptop of the Facebook app. This is prime existent estate for businesses trying to grab their audience's attention.

And while user adoption rates for Facebook Stories are growing, the number is still depression plenty that you can stand out from competitors and grow your organic reach.

Plus, y'all can cross-postal service your Instagram Stories to Facebook making information technology easy to share stories on both platforms.

With After , you tin plan, manage, and schedule your Facebook posts! Sign up for a free account today .

How to Use Facebook Stories for Business

Pace #i: Create a Facebook Page

To share Facebook Stories every bit a business organisation, you must be the admin or editor of a Facebook Page. (If you lot already have an active Facebook Page for your business, feel free to skip to stride 2).

Start past clicking here to create a Facebook Page and select a category for your business.

Next, you'll be prompted to give your folio a name (if y'all're a business organization, it's best to use the actual proper name of your business) and provide more details, like your address, phone number, and more.

One time you've submitted the required data, you lot can pick a profile picture and comprehend photograph for your page.

And that's it!

Step #two: Getting Started with Facebook Stories

Unlike Instagram Stories which tin but be shared from the mobile Instagram app, you can create and share Facebook Stories from your computer, the Facebook app, Facebook Light, and even the Facebook Messenger app!

We recommend using the Facebook app for creating and sharing your stories — information technology offers more options and tools than Facebook's desktop version.

When you share a photo or video to your Facebook story, it can be viewed in the stories section at the top of your friends' or followers' News Feed on Facebook and at the meridian of your Messenger inbox.

And like Instagram, your Facebook Stories will exist visible to your selected audition for 24 hours.

Once you've downloaded the Facebook app and signed into your business relationship, tap the hamburger button (three horizontal lines) in the lesser-correct corner of the screen.

Here yous can select the Facebook Page that you lot're creating stories for.

To become started with Facebook Stories, y'all can either tap the ellipsis push button in the top-right corner of the screen, which will open up several options including Open Camera.

You tin besides curlicue down to find the Your Folio's Story section and tap the Add to Your Story push, which will open the Facebook camera. However, with this option, you won't be able to access Facebook Live or Video shooting.

Footstep #iii: Creating Content for Facebook Stories

Let's start by reviewing the Facebook Stories photographic camera and the creative features you become admission to.

1 . Forepart and Rear-Facing Camera

Like Instagram Stories, you can switch from forepart-facing camera to rear-facing camera and vice-versa by tapping the flip-camera button.

You can also change camera views while you're recording! This is a great little characteristic that tin can help you add context to your story as you swap in and out of selfie mode.

2 . Lighting Settings

You tin select from iii different lighting settings when creating a story for Facebook: flash on (the lightning bolt icon), wink off (the moon and x icon), and low-lighting settings (the moon and deject icon).

3 . Photographic camera Settings

Borer the gear icon in the top-correct corner of the screen will open your Camera Settings — although they shouldn't actually telephone call information technology "camera setting" since you're only given 1 setting option: the ability to automatically save the content yous create to your device.

You lot tin can also tap the "Something isn't working" if yous run into a trouble.

4 . Face Filters

Facebook has invested a lot into AR ("Augmented Reality") Filters over the years, and currently offers dozens of user-created filters for stories.

All yous have to do is tap the smiley confront icon and you can scroll through all of the options.

Notation: Similar Instagram, to admission some branded AR filters, yous beginning need to follow the business relationship that created the filter.

five . Uploading Pre-recorded Content

You tin can likewise upload a previously taken photo or video from your photographic camera ringlet by either borer the photo icon in the bottom-right corner or past swiping up on the screen.

6 . Facebook Stories Recording Options

Facebook currently offers four dissimilar recording options: Normal, Video, Boomerang, and Live.

With Normal, you can tap the record button to take a photo. Or yous can press and concur the button to take a video upwardly to 20 seconds in length.

If yous select the Video mode, you tin can tap the record button in one case to first a video and tap again to stop information technology.

The Boomerang option works just like it does on Instagram. All yous need to do is tap the record button to stitch together a burst of photos to create a curt animation that plays frontwards and backward.

When you select the Live option, yous'll be prompted to outset a live video circulate that your followers tin tune into.

Step #iv: Using Facebook Stories' Creative Tools

After y'all've recorded a photo or video, yous can use multiple creative tools to make your Facebook story fifty-fifty more engaging — like stickers, text, user tags, links, cartoon tools, furnishings, and backgrounds.

And while Facebook Stories doesn't offer quite as many tools as Instagram Stories, there's still a ton yous can practise.

For example, you tin use proper noun stickers to highlight other accounts or poll stickers to gather feedback from your audience about your products.

You tin can also use the "@ TAG" sticker to tag other users from a dropdown listing as y'all type their account proper name, just similar on Instagram Stories!

And you can tap the magic wand icon in the bottom-left corner to admission dozens of cool furnishings and animations.

Once you're happy with your design, you can add together a custom link or CTA button to your stories.

Step #5: Adding Custom Links and Buttons to Facebook Stories

When a custom link is added, viewers will exist able to select "See more than" to open up the page inside the Facebook browser — similar to how links work in Instagram Stories.

Alternatively, you lot can add together a CTA button to your stories, such as "Store Now," "Buy Now," "Go Directions" or "Learn More than," to drive your viewers' to a specific page that is already linked on your Facebook business relationship.

Pace #6: Sharing Your Facebook Stories

Once yous're done calculation some artistic touches to your story, you can save it to your device (this will happen automatically if yous turned this option on before), share information technology to your News Feed and page's story, or share it with individual followers.

Step #7: Tracking Your Facebook Stories Analytics

In that location are a few ways to track the performance of your Facebook Stories.

The first option is to navigate to ane of your agile stories and tap the eye icon in the bottom left-hand corner. This will pull up a list of people who viewed your story.

Yous tin also see stats on how your Folio'south stories are performing once you turn on your Facebook Stories Insights. To do this, head to your Page on desktop and click on Insights at the top.

In the left column, click Stories and then click "Plow On."

At present when yous return to your Insights (which can also be accessed from the Facebook mobile app), you'll exist able to see information almost:

Publish Engagement: When an admin or editor of your Page created the story.
Story Items: A thumbnail of what your Folio's story looks like.
Status: If the status of your Folio's story is agile, it means that an admin or editor of your Page created the story in the concluding 24 hours and it's withal visible to the public. If the status of your Page's story is ended, it means that more than 24 hours take passed since your Page's story was created and it's no longer visible to the public.
Unique Story Opens: The number of people who opened your Folio'due south story.
Forward Taps: The number of times someone taps to skip to the adjacent piece of your story.
Backward Taps: The number of times someone taps to go back to a previous piece of your story.
Forrad Swipes: The number of times someone swipes to skip to the next account's story.
Exits: The number of times someone leaves the stories viewer to return to their News Feed.

Tracking these metrics is super of import if you desire to know what content is resonating with your audition. The more tailored your stories are, the more effective they'll become.

How to Create a Facebook Stories Strategy for Your Business

With more and more people using Facebook Stories, it'due south of import to build a strategy effectually your specific goals — whether information technology'southward increasing engagement or getting more followers.

#ane: What to Post to Facebook Stories

Ane of the biggest questions nosotros receive from our Later on community is whether they should be creating original content for Facebook Stories or simply repurposing their Instagram Stories.

With businesses already using Instagram Stories, and a native Instagram-to-Facebook resharing tool bachelor, it makes sense to leverage the content you're creating for Instagram!

To commencement sharing your Instagram Stories posts on Facebook, just caput to your Instagram profile settings and look for the Linked Accounts heading.

Next, tap Facebook and enter your Facebook login info.

Once your account is linked, you'll be able to share your Instagram posts and stories to Facebook.

Simply head to your Instagram profile settings and and so curlicue to Story Controls. Now toggle the button next to Share Your Story to Facebook.

And voila! All your future Instagram Stories will also be shared as Facebook Stories.

In time, you'll get to know what your Facebook audience engages with most and can begin to create original content they'll love.

For example, your Facebook audition may tend to sentinel your stories from start to finish, with a low exit rate. In that instance, you might want to experiment with longer-form videos like tutorials, Q&As, and product showcases.

Yous tin can also utilize Facebook Stories to bulldoze traffic to your articles and weblog posts like @moneymagazine:

Or you tin can utilise them to share of import updates and announcements like @wanderlust:

Another way to utilize Facebook Stories? Sharing fun and interactive content with your audition, like @popsugar often does:

Ultimately, the goal is to create a infinite on Facebook Stories that is unique to Instagram Stories content.

For example, if yous're a fashion brand, Instagram Stories could exist where you share behind-the-scenes snippets of your business, while Facebook Stories is for longer, in-depth video guides on how to fashion your clothes.

#ii: How Often to Post to Facebook Stories

At that place's no hard-and-fast dominion when information technology comes to how much you should post on Facebook Stories — it comes down to what your followers would like to run across!

Some accounts can get away with posting a dozen stories a mean solar day, while others are better off posting simply a few times a week.

If you're not certain where to start, pay shut attention to your Facebook Stories analytics for clues on what frequency your audience likes.

If you lot're seeing high leave rates on your Facebook Stories, information technology could exist a sign that yous're posting likewise much or your audience is bored.

But if you're seeing a pattern where a high percentage of your followers spotter until the end of your stories, it might be a sign that they want to see more from you.

If you lot're simply starting with Facebook Stories, information technology's a good idea to experiment with frequency and monitor your audience's behavior.

#3: When to Post to Facebook Stories

When it comes to regular Facebook posts, it's important to postal service when your followers are most active as the News Feed timeline is then sensitive.

But for Facebook Stories, you have a little more liberty.

Due to their ephemeral nature, Facebook Stories exist for a maximum of 24 hours — giving you a long window of being at the top of your followers' News Feeds.

Even if you post when your audience isn't online, they'll however exist able to see your Facebook story when they log in. For this reason, you may see higher appointment with your Facebook Stories than your Facebook posts.

In other words, don't stress out besides much about posting your Facebook Stories at optimal times, specially if you're just starting on the platform.

Once you lot start posting regularly on Facebook Stories, you'll notice when your audience engagement spikes and can plan your content calendar around that window.

Every bit the organic reach of Facebook posts continues to decrease, Facebook Stories could exist the best opportunity for businesses to grow their engagement, build brand awareness, and strengthen their relationship with their Facebook audience!

Ready to grow your business on Facebook in 2021? Get started for free now !

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Source: https://later.com/blog/facebook-stories/